Tony Sjöman Enter a
feeling, not
a gallery.
Choose a mood and the room itself answers — the light cools or warms, the air changes pace, and only the works that carry that feeling step forward from the dark. Everything else recedes into shadow.
Tony Sjöman
Tony Sjoman: The Geometry of Memory Tony Sjoman, also known as Rubin415, is a Swedish graffiti artist born in Gothenburg (1975) to Finnish parents. His artistic journey began amidst the stark concrete landscapes of his childhood, profoundly shaped by seminal films like *Beat Street* and *Style Wars*, which ignited his passion for lettering and instilled a belief in trusting intuition—a lesson learned from witnessing the unapologetic pr
ide of graffiti pioneers. This formative experience propelled him toward New York City in 1998, where he embraced a more open approach to creativity and rediscovered the joy inherent in artistic expression. Early Influences: Sjoman’s fascination with graffiti stemmed from witnessing *Beat Street* on television at age nine, sparking an immediate connection to the rebellious spirit of street art and its roots in hip-hop culture. Fo…