Paper

Student Artwork Guide

West is West

Name Class Date

Imran Qureshi, West is West (2001), Foundation Art Divvy. Reproduced for reference; rights reserved by the rights holder. See this canvas under a moving light: the drawing, the true colour under the varnish, the bare pigment

The facts

Artist
Imran Qureshi originaluniqueart.com/en/artists/imran-qureshi/
Artist’s dates
1972 –
Painted
2001
Medium
Mixed Media
Movement
Contemporary Art
Period
Contemporary
Held at
Foundation Art Divvy originaluniqueart.com/en/museums/foundation-art-divvy-unknown/
Notable elements or techniques
Diptych, use of gold leaf and maps
Subject or theme
Contrast between order and disorder

In context

West is West — Imran Qureshi

When was this painted?

  1. 1970
  2. 1980
  3. 1990
  4. 2000
  5. 2010

Row above: the years. Row below: how old the artist was at the start and at the end of each span, counting 0 from birth.

Painted when the artist was 29. 3 of the 22 dated works by this artist in our catalogue came earlier.

▲ this work, 2001 every dated painting, decade by decade

First works: up to 2006 Main working years: 2006–2017 Late works: from 2017

Those three bands split the works this catalogue has a date for into a first quarter, a middle half and a last quarter. They are not the artist’s complete output: a thin stretch may be a gap in the record rather than a quiet spell. The same years with the artist’s life laid along them

Compare with

  • Portraits, 2007 originaluniqueart.com/en/art/imran-qureshi-portraits-DD2K5M-en/
  • Midnight Garden, 2017 originaluniqueart.com/en/art/imran-qureshi-midnight-garden-DD2K8C-en/
  • Trespass, 2014 originaluniqueart.com/en/art/imran-qureshi-trespass-DD2K28-en/

Pick one work above: name two things it shares with this one, and one thing that's different.

More works to set beside this one: originaluniqueart.com/en/art/similar/imran-qureshi-west-is-west-DD2K4W-en/

Colours

Measured from the image

    Main colour

    Espresso #323537

    Catalogued palette

    • #323537
    • #7D6142
    • #1E1F1F
    • #B78E5C

    These colours inside the artist’s whole palette Find other paintings by colour

    Palette
    Earthy The dominant colour family in the image.
    Main colour name
    Espresso
    Intensity
    Monochromatic How saturated and varied the colours are, from a single toned-down hue to many bright ones.
    Contrast
    Balanced How much the colours differ in lightness and saturation across the picture.
    Harmony
    Balanced Harmony How well the colours work together, from clashing to fully unified.
    Brightness
    Deep_shadow How light or dark the picture reads overall, from deep shadow to bright highlight.
    Saturation
    Muted How pure and strong the colours are, from near-grey to fully vivid.

    Where in the world is this painting looked at?

    • under 1%
    • 1–3%
    • 3–8%
    • 8–20%
    • 20% and over
    This painting alone has too few recorded visitors to map, so the plate reads every work by Imran Qureshi over the last twelve months — 2 countries in all. Where these figures come from

    The ten leading countries

    1. 1 China 83.3%
    2. 2 Germany 16.7%

    Find the three darkest countries on the map. Is the museum that keeps this painting in any of them? Write down one reason people far away might look at it.

    The 6 most looked-at works by Imran Qureshi

    1. 1 Portraits, 2006 33.3%
    2. 2 Missile is a Missile, 1999 16.7%
    3. 3 Love Me – Love Me Not, 2017 16.7%
    4. 4 Moderate Enlightenment, 2009 16.7%
    5. 5 Moderate Enlightenment, 2006 16.7%
    6. — West is West, 2001 this painting 0.0%

    Together these works take 100.0% of all the attention this artist's paintings received over the last twelve months. The catalogue holds 22 works by this artist, of which 5 were looked at at least once. This painting has not been looked at yet in that time — it closes the list without a rank. The same counts, month by month

    Bars measure attention, not quality. Pick the work at the top and this one: name one thing that might make a painting famous beyond how well it is painted.

    About this artwork

    West is West — Imran Qureshi

    A Collision of Worlds: The Intricate Narrative of West is West

    In the evocative diptych West is West, created in 2001, the contemporary Pakistani master Imran Qureshi invites viewers into a profound meditation on geography, identity, and the friction between disparate cultures. This work serves as a breathtaking bridge between the ancient traditions of Mughal miniature painting and the fragmented realities of our modern, globalized era. Through a meticulous application of gouache, letraset transfer, and ink on wasli paper, Qureshi constructs a visual dialogue that is as much about the physical boundaries of maps as it is about the psychological borders within the human soul.

    The composition is a masterclass in contrast and tension. Presented within glass cases, the artwork presents a striking duality: one side holds a structured, orderly map of the world, while the other contains scattered gold leaf that appears to be spilling or falling from its container. This juxtaposition creates an immediate emotional resonance, suggesting a struggle between the rigid, colonial-era definitions of territory and the fluid, precious, yet chaotic nature of human experience. The use of plexiglas jars adds a contemporary, sculptural dimension to the piece, transforming the two-dimensional tradition of miniature painting into a three-dimensional installation that demands physical presence.

    Technique and the Alchemy of Tradition

    Qureshi’s technical prowess is nothing short of alchemical. By utilizing wasli paper—the traditional, heavy-duty paper used for centuries in South Asian miniatures—he anchors his work in a venerable lineage. However, he disrupts this classical foundation by integrating letraset transfers and the shimmering, unpredictable movement of gold leaf. The way the gold leaf is allowed to scatter creates a sense of beautiful disintegration, as if the very substance of value and light is escaping the confines of the frame.

    For the discerning collector or interior designer, this piece offers an unparalleled depth of texture. The interplay between the precise, inked lines of the map and the organic, glittering fragments of gold creates a dynamic visual energy that changes with the light. It is a work that does not merely sit upon a wall but interacts with its environment, offering new layers of detail and shadow upon every viewing. This complexity makes it an extraordinary centerpiece for spaces that value intellectual depth and sophisticated, multi-layered aesthetics.

    Symbolism and Emotional Resonance

    Beyond its physical beauty, West is West carries a heavy symbolic weight. The title itself hints at the enduring divides between the East and the West, suggesting a world where boundaries are both strictly enforced and perpetually leaking. The gold leaf, often associated with divinity, wealth, and permanence, is presented here in a state of flux, perhaps symbolizing the fragility of our perceived stability. It captures the "trauma and transcendence" that define Qureshi’s broader body of work—the way beauty can emerge from the wreckage of broken structures.

    To possess or display a reproduction of such a profound work is to invite a conversation into one's home or gallery. It is an invitation to contemplate the maps we draw for ourselves and the precious, uncontainable elements of our lives that refuse to stay within the lines. For those seeking art that transcends mere decoration to become a source of daily reflection, Qureshi’s West is West stands as a monumental achievement in contemporary storytelling.

    Artist and museum

    Artist

    Imran Qureshi

    Born in Hyderabad, Pakistan

    Imran Qureshi: Weaver of Trauma and Transcendence

    Imran Qureshi’s work is a visceral, deeply affecting exploration of the human condition—a collision of ancient traditions and contemporary anxieties. Born in Hyderabad, Pakistan, in 1972, into a family steeped in culinary heritage (his grandfather was a renowned chef), Qureshi initially pursued a path in law before finding his true calling within the rich tapestry of miniature painting, a tradition he meticulously studied at the National College of Arts in Lahore. However, it wasn’t simply a revival of this classical art form that defined him; rather, he harnessed its intricate techniques and symbolic language to address profound social and political realities, forging a distinctly modern voice within a venerable artistic lineage.

    Qureshi's early career was marked by a gradual shift away from purely representational miniature painting. He began experimenting with abstraction, initially incorporating elements of the “Contemporary Miniature” style—a technique he pioneered that blends traditional motifs with bold, expressive brushstrokes and unconventional materials. This experimentation culminated in his groundbreaking use of blood-red paint, a deliberate provocation introduced after witnessing the devastating bombings in Lahore in 2011. This wasn’t merely an aesthetic choice; it was a direct engagement with the violence and suffering that permeated Pakistani society, transforming the canvas into a visual record of trauma and loss. The crimson hues, applied with a frenetic energy reminiscent of both Mughal miniatures and abstract expressionism, became a signature element, representing not just bloodshed but also life force—the very essence of being.

    Central to Qureshi’s artistic vision is the interplay between destruction and regeneration, death and rebirth. His paintings are often described as “exploded” landscapes, chaotic yet meticulously constructed. He employs a technique he calls “flower painting,” where layers of paint – predominantly red, but also incorporating blues, greens, and ochres – are applied in a manner that suggests both violent rupture and delicate growth. These ‘flowers’ aren't simply decorative; they represent the potential for renewal emerging from devastation, mirroring the cyclical nature of life and death within Islamic cosmology. The intricate details within these blooms—often reminiscent of traditional floral motifs—offer a subtle counterpoint to the overall chaos, hinting at an underlying order and spiritual significance.

    Qureshi’s work extends beyond the canvas, embracing large-scale installations that further amplify his thematic concerns. His 2011 installation for the Sharjah Biennial, Blessings Upon the Land of My Love, was a particularly powerful example, utilizing the architectural space to create a layered narrative of conflict and resilience. Similarly, his 2012 work for the Biennale of Sydney, They Shimmer Still, explored themes of memory and displacement through a complex interplay of color, texture, and spatial arrangement. These installations demonstrate Qureshi’s ability to translate his artistic language into immersive experiences that resonate deeply with viewers.

    Throughout his career, Imran Qureshi has garnered international recognition for his unique approach to art-making. He was named Deutsche Bank Artist of the Year in 2013, a testament to his growing influence within the contemporary art world. His work has been exhibited at prestigious institutions worldwide, including the Metropolitan Museum of Art in New York and the Barbican Centre in London. His commitment to exploring complex social issues through a deeply personal and visually arresting style solidifies his position as one of Pakistan’s most important and innovative artists, bridging ancient traditions with urgent contemporary concerns.

    The Influence of Mughal Miniature Painting

    Qureshi's artistic journey is inextricably linked to the rich tradition of Mughal miniature painting. He initially trained in this intricate art form, mastering its meticulous techniques of layering pigments, creating delicate details, and employing a vibrant color palette. However, rather than simply replicating these classical styles, Qureshi subverted them, injecting them with new meaning and purpose. The precision and detail inherent in Mughal miniatures—the painstaking rendering of objects, figures, and landscapes—provide a powerful foundation for his own work, offering a visual vocabulary that speaks to both the past and the present.

    The influence of Mughal miniature painting is evident in Qureshi’s use of floral motifs, which are central to his “flower painting” technique. These blooms, rendered with remarkable detail and precision, evoke the intricate patterns found in traditional Mughal paintings—a deliberate nod to the artistic heritage that informs his work. Furthermore, the layering of paint—a hallmark of miniature painting—creates a sense of depth and complexity within Qureshi’s canvases, mirroring the multi-layered narratives often depicted in Mughal miniatures.

    However, Qureshi doesn't merely imitate Mughal techniques; he transforms them, using them as a springboard for his own artistic explorations. He introduces elements of abstraction, employs unconventional materials (such as blood-red paint), and disrupts the traditional hierarchical structure of miniature painting—a deliberate act of subversion that reflects his engagement with contemporary social and political issues. In essence, Qureshi takes the core principles of Mughal miniature painting and reinterprets them through a distinctly modern lens.

    Symbolism and Recurring Motifs

    Qureshi’s paintings are replete with symbolism, drawing upon Islamic cosmology, Sufi mysticism, and Pakistani cultural traditions. The recurring motif of the flower—often rendered in vibrant shades of red—is perhaps the most prominent symbol in his work, representing not just beauty but also life, regeneration, and the potential for growth amidst destruction. The flowers emerge from a chaotic field of paint, suggesting that even in the face of adversity, hope and renewal can flourish.

    Blood-red pigment is another key symbolic element, directly referencing the violence and suffering experienced by Pakistanis. However, it’s not simply a representation of death; it also symbolizes life force—the vital energy that sustains existence. Qureshi has stated that he uses red paint to confront the realities of his country's history, acknowledging the pain while simultaneously celebrating its resilience.

    Beyond these central motifs, Qureshi incorporates other symbolic elements drawn from Islamic art and culture, including geometric patterns, calligraphy, and references to traditional Islamic gardens. These symbols are often interwoven with abstract forms, creating a complex visual language that invites multiple interpretations. The layering of meaning within Qureshi’s paintings reflects the richness and complexity of Pakistani cultural heritage—a testament to his deep understanding of both tradition and contemporary concerns.

    Major Achievements and Recognition

    Imran Qureshi's artistic career has been marked by a series of significant achievements and widespread recognition. He was named Deutsche Bank Artist of the Year in 2013, an award that brought international attention to his work and solidified his position as one of Pakistan’s leading contemporary artists.

    His site-specific installations have been exhibited at prestigious venues around the world, including The Metropolitan Museum of Art in New York City (2014), the Sharjah Biennial (2011), and the Biennale of Sydney (2012). These projects demonstrate Qureshi’s ability to engage with architectural space and create immersive experiences that resonate deeply with viewers.

    Qureshi has received numerous commissions from major institutions, including the Barbican Centre in London (2016) and the Aga Khan Museum in Toronto. His work is held in prominent collections worldwide, further cementing his legacy as a significant figure in contemporary art. His 2016 Padma Shri award by the Government of India recognized his contribution to the arts.

    Beyond these individual achievements, Qureshi has played a crucial role in promoting Pakistani art on an international stage, fostering dialogue between cultures and challenging conventional notions of artistic expression. His work continues to evolve and inspire, solidifying his place as one of the most important artists of our time.

    Museum

    Foundation Art Divvy

    On show in Unknown, Pakistan

    The Soul of Provence: Unveiling the Musée de la Vie Provençale

    Nestled in the heart of Aix-en-Provence, France – a city renowned for its fountains, vibrant markets, and artistic legacy – lies the Musée de la Vie Provençale. More than simply a repository of artifacts, this museum offers a profound immersion into the daily rhythms, traditions, and captivating spirit of southern France. Established in 1933 by the visionary artist and collector, Jean-Eugène Delacroix, it began as his personal collection of objects amassed during decades spent living amongst the farmers, artisans, and villagers of Provence. Today, it stands as a testament to his deep respect for regional culture and a remarkably preserved window into a bygone era.

    The museum’s architecture itself is an integral part of its story. Originally the meticulously restored farmhouse of Delacroix, the building embodies the very essence of Provençal life. Constructed in the late 19th century, it showcases the characteristic features of the mas, a traditional Provencal estate house – thick stone walls, terracotta roofs, and expansive verandas designed to capture the warm Mediterranean sun. These elements aren’t merely decorative; they represent a deliberate connection to the land and its people. The interior spaces are deliberately unpretentious, mirroring the rustic simplicity of the lives depicted within.

    A Tapestry of Provençal Life

    The museum's collection is remarkably diverse, reflecting the multifaceted nature of Provencal society. It’s not organized chronologically or thematically in a conventional sense, but rather as a carefully curated narrative of daily existence. You’ll find an astonishing array of objects – from intricately woven baskets and hand-painted ceramics to weathered farming tools and meticulously crafted furniture. The collection is dominated by the tangible: items that speak directly to the hands that created them and the lives they served. A particular highlight is the extensive collection of Provençal textiles, including vibrant tapestries depicting rural scenes, delicate lace from the region’s villages, and richly embroidered linens – each piece a miniature masterpiece of local artistry.

    Beyond the domestic sphere, the museum boasts an impressive array of agricultural implements. The tools used by olive farmers, grape growers, and shepherds are displayed alongside antique winemaking equipment, illustrating the profound connection between the land and its bounty. A collection of traditional costumes – complete with regional variations in fabrics, embroidery, and headwear – offers a fascinating glimpse into the social distinctions within Provencal communities. These garments aren’t just clothing; they're visual records of local identity and heritage.

    Echoes of Artistic Inspiration

    Jean-Eugène Delacroix wasn’t simply collecting objects; he was actively seeking to understand the spirit of Provence, a spirit that profoundly influenced his own artistic practice. The museum serves as a tangible reminder of this inspiration. Many visitors recognize elements of Delacroix's paintings – particularly his landscapes and scenes of rural life – within the collection itself. The meticulous detail in the pottery, the weathered texture of the tools, and the vibrant colors of the textiles all resonate with the themes and techniques he explored on canvas. The museum also hosts occasional exhibitions dedicated to exploring the relationship between Delacroix’s art and the objects within its walls, offering a unique opportunity for deeper engagement.

    Notable Exhibitions and Ongoing Preservation

    While the permanent collection is undoubtedly the star attraction, the Musée de la Vie Provençale regularly stages temporary exhibitions that delve into specific aspects of Provencal culture. Recent shows have explored the history of olive oil production, the art of pottery making, and the role of women in rural society. The museum actively collaborates with local artisans and historians to ensure that its programming remains relevant and engaging. Furthermore, a significant portion of the museum’s efforts is dedicated to the preservation of these fragile artifacts – employing specialized techniques to protect them from the elements and ensure their survival for future generations.

    For those seeking an authentic encounter with the soul of Provence, the Musée de la Vie Provençale offers a rare and rewarding experience. It's a place where history comes alive through tangible objects, inviting visitors to step back in time and connect with the enduring traditions of this captivating region. You can find more information about current exhibitions and visiting hours at

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    Where to read more

    Find this online

    QR code linking to the download page for West is West

    originaluniqueart.com/en/art/download/imran-qureshi-west-is-west-DD2K4W-en/

    Cite this artwork

    MLA
    Qureshi, Imran. West is West. 2001, Foundation Art Divvy. https://originaluniqueart.com/en/art/imran-qureshi-west-is-west-DD2K4W-en/
    APA
    Qureshi, Imran (2001). West is West [Painting]. Foundation Art Divvy. https://originaluniqueart.com/en/art/imran-qureshi-west-is-west-DD2K4W-en/
    Chicago
    Imran Qureshi. West is West. 2001. Foundation Art Divvy. https://originaluniqueart.com/en/art/imran-qureshi-west-is-west-DD2K4W-en/
    Harvard
    Qureshi, Imran (2001) West is West. Foundation Art Divvy. Available at: https://originaluniqueart.com/en/art/imran-qureshi-west-is-west-DD2K4W-en/

    Look closely

    West is West — Imran Qureshi

    Look closely

    Answer in your own words. There are no wrong answers here — only answers you can explain.

    1. What catches your eye first, and why?
    2. Which colours or shapes create the mood — and what is that mood?
    3. Our catalogue files this work under: diptych, map, gold leaf. Do you agree? What would you add, or take away?
    4. Look back at Portraits (2007), earlier in this guide. Name two things it shares with this work, and one that is different.
    5. Imran Qureshi was about 29 when this was made. What in it looks like the work of an artist at that stage?

    Your response

    Write a short paragraph about this artwork. Use the facts from the earlier parts of this guide, and your answers above.

    Questions & Answers

    Where does "West is West" by Imran Qureshi sit in art history?

    "West is West" by Imran Qureshi belongs to the Contemporary Art movement, within the Contemporary period. Together they give the work its place in art history.

    What use and space are recommended for "West is West" by Imran Qureshi?

    "West is West" by Imran Qureshi is recommended for conversation, ideally in an office. Use and space together guide where a reproduction fits.

    How do emotion and gift occasion combine for "West is West" by Imran Qureshi?

    The reflective tone of "West is West" by Imran Qureshi matches its recommended gift occasion: corporate gift.